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App developers, please look for future advertising blogs on Dev Center!
At Microsoft we are constantly working to improve the developer experience.
We are taking steps to improve ad-funded app monetization. You may have read about our recently-announced expanded partnership with AOL.
And we are taking steps to stream...
Vijay Rajagopalan Posted on 08/28/15Manage your ad business from Windows Dev Center
Follow these instructions to link your old pubCenter account with Dev Center
Windows Dev Center is now your key destination for monetizing and promoting your apps across phone, tablet and PC. In many cases the transition is automatic, though if you...
Vijay Rajagopalan Posted on 08/27/15Announcing the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation
Today Microsoft is releasing many of the advertising capabilities we announced at Build 2015. In particular, starting today you can:
1) Use one ad SDK across phone, tablet, and PC. The new Microsoft Universal Ad Client SDK is available for Window...
Vijay Rajagopalan Posted on 08/17/15Microsoft Advertising UK partner with MediaCom and Sky Broadband for creative cross-platform takeover
Hello. We would like to draw your attention to the takeovers we have running today for Sky Broadband – this is cross platform, and it’s pretty special!
Running across the Homepage, Skype, Xbox and Mobile, Sky wanted to be creative and run a cross pl...
Leena Shah Posted on 07/10/15Microsoft, MEC, Paramount Pictures and Skydance launch first ever Xbox multi-tile campaign for Terminator Genisys
Here at Microsoft we always look at offering consumers a truly immersive creative experience and making those experiences seamless across multiple platforms by leveraging our technical and creative expertise.
It’s at the heart of one of our la...
Stuart Flint Posted on 07/07/15Gaining attention of FMCG consumers “Anytime, Anyplace, Anywhere”
Call it age or call it a generation thing, but I still love the 1980’s TV ads for some of the most iconic alcoholic brands at the time. Notable stories from Guinness, Bacardi, Boddingtons all take us back to an era of glamour and joie de vivre.
One...
Nigel Ashton Posted on 07/06/15Captured @ Cannes Lions 2015 – It’s a wrap!
And so the Cannes Lions International Festival of Advertising has drawn to a close for another year. With most people back behind their desks and the sunny sands of Cannes starting to feel like another reality, it’s fair to say that it’s been another...
Leena Shah Posted on 06/30/15Microsoft expands partnerships with AOL and AppNexus, Bing to power search for AOL properties
Today we are announcing new levels of partnership with both AOL and AppNexus.
Bing will now power search and search advertising across the AOL portfolio of sites. This 10-year agreement will enable AOL users to have access to world-class search po...
Rik van der Kooi and Frank Holland Posted on 06/29/15Big data for better lives: The potential of taking a creative approach to connected living
It’s no secret that we live in an increasingly connected world. From wearables to traffic lights – even a herd of cows in Japan is now hooked up to the web – the data collected through a broad range of sensors has the potential to change our lives. C...
Leena Shah Posted on 06/26/15Captured @ Cannes – Day Four (Thursday)
It’s Thirsty Thursday. Be that ice cold water to help cure your hangover from last night’s Shut Up and Dance Party, or an end-of-day rosé (have you been to all our #HowToCannes suggestions yet?), we’re edging towards the end of Cannes. But, with one ...
Leena Shah Posted on 06/25/15